Work Real

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A family-owned business thrives in the heart of the city.

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Live Real

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A nationally recognized sports program blossoms from an empty dirt lot.

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Play Real

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Olympic hopefuls look to make their dreams come true at an ice castle in the desert.

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City of Cathedral City
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Tel: (760) 770-0340

Work Real

Work Real

Deciding where to locate your business is as much about quality of life as it is a positive business environment. Here, you'll find both.

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Rio Score could have gone anywhere to expand his family business. For generations, the Score family created iconic signs known around the world. So, why did Rio and his wife Fine decide to leave behind the hectic pace of Los Angeles for Cathedral City?

It's affordable and safe, and the Perez Road business district in the City offers plenty of space and room for growth for their business. The kids attended Cathedral City’s quality public schools, played in the award winning high school music program, and when it came time to start their own careers decided to stay in their hometown and continue the family tradition of sign making.

The Score family came to Cathedral City to build the life they wanted, shaped around the values of integrity, hard work, community and pride of place. In Cathedral City, they found a place to “Work Real.”

Live Real

Live Real

One couple's vision becomes a pillar of the community and a model program for the country.

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To most people it was just an empty lot. What Dennis and Diane Keat saw was a sports park for their kids and other neighborhood children. Then they set out to make their vision come to life.

The Keat’s worked with the City and the American Youth Soccer Organization (AYSO) to build a park that would serve the entire community. Through determination and the support of City leaders that empty dirt lot blossomed into a hub of activity for the community, and is now a model for AYSO programs around the country.

We lost Dennis two years ago, but his vision lives on through Diane and a community that has embraced “Dennis Keat Soccer Park” as a local landmark.

Dedication to community and pride of place are at the heart of the Keat’s story, and are part of what makes Cathedral City a place to “Live Real.”

Play Real

Play Real

In a region better known for golf courses and swimming pools, our idea of play time is a little different.

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World renowned competitive figure skating coach Frank Carroll had been looking for a location to train elite athletes in the Coachella Valley for years. When an old Coca-Cola bottling factory in Cathedral City became available, rink developers and the City sprang into action.

Now Frank is coaching Olympic hopefuls who have moved to the region for a once in a lifetime opportunity -- to train with a world class coach in a world class facility. So the next time you’re standing in line at our local Trader Joe’s, don’t be surprised if you meet the next Michelle Kwan or Evan Lysacek.

Entertainment here is just a little different. It's a spin on the ice at the Desert Ice Castle, a lap around the track in a Formula-1 style Kart at Xceleration Indoor Kart Racing, or going deep at our Big League Dreams Sports Park. Cathedral City is where the Coachella Valley goes to “Play Real.”